Gaya APA

Kaplan, R, S., Norton, D, P. (2004). STRATEGY MAPS : CONVERTING INTANGIBLE ASSETS INTO TANGIBLE OUTCOMES . : Harvard Business School Publishing Corporation.

Gaya MLA

Kaplan, Robert, S.., Norton, David, P.. "STRATEGY MAPS : CONVERTING INTANGIBLE ASSETS INTO TANGIBLE OUTCOMES". : Harvard Business School Publishing Corporation, 2004. Text.