Strategic Marketing= Planning and Control | Perpustakaan Universitas Logistik dan Bisnis Internasional

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Strategic Marketing= Planning and Control

Drummond, Graeme - Nama Orang; Ensor, John - Nama Orang;

tell us about The strategic perspective; strategic analysis, competitive intelligence, segmentation, internal analysis, developing a future orientation. Formulation of Strategy: Strategic intent, strategy formulation, targeting positioning and brand strategy, product development and innovation, Alliances and relationships, The Strategic marketing plan. Strategic implementation; Strategic implementation, control, mini cases.

Ketersediaan

My Library 658.8 DRU

B000000376

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Informasi Detail

Judul Seri: -
No. Panggil: 658.8 DRU
Penerbit: London : Elsevier Science., 2001
Deskripsi Fisik: 304 hlm.
Bahasa: English
ISBN/ISSN: 0-7506-5236-5
Klasifikasi: 658.8
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Marketing
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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