Gaya APA

cheverton, P. (2004). if you're so brilliant how come your brand isn't working hard enough? : kunci sukses manajemen merek (1). Jakarta: PT ELEX MEDIA KOMPUTINDO.

Gaya MLA

cheverton, Peter. "if you're so brilliant how come your brand isn't working hard enough? : kunci sukses manajemen merek". 1 Jakarta: PT ELEX MEDIA KOMPUTINDO, 2004. Text.