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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Drummond, Graeme
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Strategic Marketing= Planning and Control
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Drummond, GraemeEnsor, John

tell us about The strategic perspective; strategic analysis, competitive intelligence, segmentation, internal analysis, developing a future orientation. Formulation of Strategy: Strategic intent, strategy formulation, targeting positioning and brand strategy, product development and innovation, Alliances and relationships, The Strategic marketing plan. Strategic implementation; Strategic implem…

Edisi
-
ISBN/ISSN
0-7506-5236-5
Deskripsi Fisik
304 hlm.
Judul Seri
-
No. Panggil
658.8 DRU