eBusiness and eCommerce: Managing the Digital Value Chain

Edisi

-

ISBN/ISSN

978-3-540-89327-1

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.84 MEI e

Pemasaran Internasional : Pengantar, Teori, dan Konsep

membahas konsep pemasaran internasional, lingkungan makro, bauran pemasaran internasional, sistem informasi pemasaran, pemasaran langsung, e-marketing, perundingan dan perjanjian internasional, strategi perencanaan, kegiatan, dan pengendalian pemasaran internasional.

Consumer Behavior and Culture : Consequences for Global Marketing and Adverti…

Consumer Behavior ACross Cultures, Values and Culture, Convergence an Divergence in Customer Behavior, The Consumer: Attributes, mental processes,Culture, Communication,and Media Behavior, Customer Behavior Domains, etc.

Islamic Marketing Management= Mengembangkan Bisnis dengan Hijrah ke Pemasaran…

membahas manajemen pemasaran islami, perdagangan, riset pemasaran, analisis pasar konsumen, persaingan bisnis dalam bisnis, strategi harga, komunikasi, produl, dll.

Services Marketing

tell about introduction to services, key competitive trends and conceptual framework of the book, focus on the customer, listening to customer requirements, delivering and performing service, managing service promises, etc.

Strategic Marketing= Planning and Control

tell us about The strategic perspective; strategic analysis, competitive intelligence, segmentation, internal analysis, developing a future orientation. Formulation of Strategy: Strategic intent, strategy formulation, targeting positioning and brand strategy, product development and innovation, Alliances and relationships, The Strategic marketing plan. Strategic implementation; Strategic implem…

PEMASARAN JASA Manusia,Teknologi,Strategi

Edisi

7

ISBN/ISSN

0136107214

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.81 CHR p

the financial services marketing handbook

Edisi

1

ISBN/ISSN

9797980480

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.8 EHR t

time teble for marketing plan

Edisi

1

ISBN/ISSN

9797635384

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.810 ROY t

azas azas marketing

Edisi

3

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.8 SWA z